*Stop Press. Thanks to Peter Kirwan from Denobi Web Design, who phoned me to ask me if this was my brainchild. Such wit merits a link.*

Call: +353 (0)86 247 0737. The Studio 17 Aideen Avenue. Terenure Dublin. D6WY635
*Stop Press. Thanks to Peter Kirwan from Denobi Web Design, who phoned me to ask me if this was my brainchild. Such wit merits a link.*

Well actually, here’s something that’ll interest you. Every month, Scamp.ie, the excellent blog all about Irish illustration, have an open submission event based around a topical theme. This month’s is the aptly themed ‘A Thrifty Christmas’. Click on the link below and take a look at how various Irish illustrators including me, interpreted the brief into sketches…read more here.
It’s unlikely that I’ll post anything new today. The children are all off school, with the resultant increase in noise levels. There’s still plenty of preparation to do for tomorrow, so it just remains to wish all my readers a happy and peaceful Christmas. Joyeux Noël, Kevin
First, I’d just like to wish a very happy and peaceful Christmas to both my readers!
Apparently, ’tis the season to send badly designed Christmas cards to people that you don’t know very well, in the hope of generating a bit of oul’ business. For, as it was once told to me by a wizened old marketing professional -you can send all the flyers you want during the course of a year but people will only remember the Christmas card.
I agree -but only if the card is worth looking at. I just received one from the garage that sold me my second-hand car seven years ago [as I have done every year since]. Although it doesn’t take the gong for worst card design, it comes eye-wateringly close. There is no excuse for sending abysmal cards unless you’re a graphic designer in a corduroy jacket who could say with a knowing smile, ‘This card is an ironic statement’.
Seems to me that all such cards generate is indifference, or worse; enmity. If the person to whom a card is sent is not a personal friend- then the card must have some other obvious merit. It should be very funny or very arresting in some other way. You can’t get good results from a picture lifted from a royalty-free image CD or one that has a company logo plastered garishly across the cover illustration. I venture to suggest that cards’ inner messages should also be hand-written, perhaps with a wry humorous note [since there may be no personal relationship with the receiver].
And… since companies habitually decide to include Christmas in their marketing strategies; they shouldn’t leave such important design choices to busy office managers or outsource the task of design to printers [printers and design are like builders and varnish; they don’t mix]. There are plenty of great illustrators and graphic designers -who are born for such work and can advise on approach. There are also excellent cards made by some of the charities, like Oxfam or The Irish Cancer Society. So, there’s plenty of choice -all well worth the expense and which could start generating a bit of warmth in these cold-hearted times.
Perhaps as image-makers, we’re not doing enough to convince people in the general business community of the value of design?
I’d wecome your thoughts on the subject. Have you received any cards this year that provoked a wince? Clean your stomach contents from your shoes and tell me about it.